Benefits Of Having A Website
Some of the goals that can be achieved by launching a website include the following:
- Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed very easilly.
This is not to say that you should not use other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.
- Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
- 24 - 7 - 365
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.
- Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world . Your website is a self-service medium for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.
- Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride. The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
- Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
- Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.